from
http://www.forbes.com/sites/stevebanker/2017/04/20/an-outside-in-view-of-your-supply-chain/
The best marketing executives have long worked to have an “outside in” view of their products. They want to understand how customers and potential customers think about their offerings. The supply chain profession needs to go much further to get to a similar level of maturity.
from http://www.forbes.com/sites/stevebanker/2017/04/20/an-outside-in-view-of-your-supply-chain/
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